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Barton Goldenberg shares his unparalleled practical expertise on everything from security to internationalization, helping you avoid disastrous missteps--and transform the potential of CRM into long-lasting competitive advantage. Identify your goals and customize a CRM strategy for your enterpriseUnderstand the 8 key issues that will make or break your CRM initiativeLearn about the top 30 CRM software offerings Find out what 12 crucial questions you should ask before selecting a software vendorPreview tomorrow's advances in CRM--to better position yourself and take advantage of a ever-changing environment."This is the only book on CRM that has made it to my credenza." --Stan Davis, Author of Blur and Lessons from the Future"CRM Automation is a blueprint for a successful CRM implementation." --Ken Blanchard, Coauthor, The One Minute Manager"Barton Goldenberg's bottom-line approach to CRM makes this book a necessity to any company concerned with ROI."--Beth Struckell, VP general manager of food service and vendor sales, a division of PepsiCo"CRM Automation gets to the heart of what a successful CRM implementation is all about-People, Process, and Technology. You can save hundreds of hours and thousands of dollars by reading this book before launching a CRM initiative." --Bob McLaughlin, former vice-president, McGraw-Hill"Goldenberg's 18 years of experience and 300 deployments are wrapped up between the two covers of CRM Automation." --Wolfgang Martin, independent analyst and research fellow, METAGroup"Barton Goldenberg understands the CRM marketplace and the needs of businesses seeking a competitive edge. CRM Automation is a valuable resource for companies pursuing trulycustomer-centric business strategies." --Carol Burch, senior vice president of global business development for CRM, SAP AG"Barton Goldenberg proves once again that he is ahead of the curve in understanding the direction and future of customer relationship management.

The first proven, start-to-finish methodology for purchasing enterprise software! Foreword by Dr. David A. Spuler, Director, Advanced Research Group, BMC Software For every enterprise software purchase: ERP, CRM, e-Business, KM, financials, supply chains, and more Defining your needs and building a winning RFP Choosing the right vendors and consultants In-depth Fortune 500 case studies: successes, failures, and lessons learned Enterprise software. It's a bet-your-company decision. Here's how to win! Whether you're deploying CRM throughout a Fortune 500 company, or automating a smaller company's supply chain, your enterprise software purchasing decisions can make or break your company. Finally, there's a reliable source for objective advice, evaluation processes, and buying techniques that work: Acquiring Enterprise Software! Based on exclusive research at dozens of the world's leading companies, this book delivers the first start-to-finish methodology for achieving the greatest return on investment from your enterprise software purchase. Coverage includes: Organizing your enterprise software project team Defining your requirements and writing RFPs that permit effective comparisons Evaluating enterprise software vendors and consultants: questions you simply must ask Mapping product functionality against your technical infrastructure and corporate culture Managing the internal politics of enterprise software decision making Negotiating contracts that work for everyone Fortune 500 case studies: successes, failures, and the reasons why "Acquiring Enterprise Software" tears away the veil of confusion and confidentiality associated with enterprise software purchasing,identifying key success factors at every stage from planning through implementation.

List of CRM vendors - While many of the vendors listed below provide what can be loosely termed customer relationship management (CRM) software, there are marked variations in these offerings and how they are used. Variations tend to be along several continuums: open source vs proprietary software, open standards vs proprietary standards, enterprise wide software vs standalone vignette software, and hosted software being Software as a Service (Saas) vs in-house software maintained and serviced internally.

Exact Software - Exact Software (or simply Exact) () develops software for logistics, Human Resource Management (HRM), Customer Relationship Management (CRM), e-business and Enterprise Resource Planning (ERP) in two product lines: Exact Globe 2003 Enterprise and Exact e-Synergy.

Distribution software - Distribution software manages everything from order processing and inventory control to accounting, purchasing and customer service, supply chain management, sales, CRM, inventory, warehouse and finance management.

Avidian Prophet - Prophet is a Microsoft Outlook based CRM system. While the actual code itself is not a part of Outlook, Prophet "snaps in" CRM functions akin to the Microsoft Business Contact Manager.

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